In January the G-Science team was invited down to Barclays HQ to attend the Game Tech Frenzy event. Our Co-Founder Jamie Kiff attended, soaking up all it had to offer. Below Jamie provides a brief summary and some of the takeaways.
Jamie at Barclay's Game Technology Frenzy, representing G-Science
You can’t really start an event much better than being greeted alongside 3 arcade machines with street fighter 2! Throughout the event Barclays mastered the balance between work and play with several insightful presentations being delivered alongside a league of legends tournament. The suit and tie dress code that normally occupies level 2 was replaced by an excellent squad of Barclays representatives dressed in their own gaming attire. The attention to detail put into dress code continued with the resourcefulness and proactivity of the staff who made sure that introductions were made and conversations were started.
The businesses that had the opportunity to present a stand illuminated the sheer diversity of the industry. For G-Science, it was a pleasure to present alongside our partners Resolve who are setting the example for how esports teams and communities should be operated. They understand the impact of health and wellness, not only for gamers’ performance but also for their daily functioning.
G-Science & Resolve, side by side
Apart from Resolve, our favourite stand was Special Effect. Their use of eye tracking to help disabled people enjoy video games is not only a fantastic idea but also a great experience and a step in the right direction for areas within esports that need to be developed. This was a theme that was explored further in a number of the presentations hosted during the event. In particular, women in gaming, which highlighted both the sparsity of women playing professional esports and women employed within the industry.
Jamie being given a demo
Although several key areas for improvement were discussed throughout the day it was a shame that health in esports was left unspoken. This was surprising given the increase in media attention that has been given to a plethora of gamers who have quit due to burnout, injury or illness. However, for G-Science this only ignited the flame further in terms of our mission to create healthier and happier gamers. We hope that future events will highlight this issue and begin discussions about how the industry can do better to promote gaming alongside a healthy lifestyle. Despite this, the day was a complete success and more events like this are needed to celebrate and improve the rapidly growing ecosystem of esports.
From myself and the whole G-Science team we’d like to say a massive thank you for the invitation. Our takeaway from the day was “in order to create a successful business in esports you need to be authentic”.